Business Coaching for Tradies and Trade Owners

business coaching
for trades + construction

Electricians, plumbers, builders, landscapers, HVAC and more.

From sole operators to large teams.

Group of workers in orange and blue uniforms posing outside a modern red and gray building.

Eight people in matching black shirts and boots smiling, standing inside a workshop with an Elevate sign.

Man talking on phone standing on a sidewalk near street with parked truck and modern office buildings.

Seven people in black shirts standing in front of five service vehicles with ladders on a grassy field.

Team of workers standing beside a line of white company vans with ladders on top in a paved area.

Man in black shirt speaking to a group seated at round tables in a conference room.

Coaching face to face on live video.

Join us from your office, the ute or the site.

What we work towards

from busy to a business that runs without you

Every client works through the same steps, in order. Your coach meets you wherever you’re at.

Explore Coaching

Getting more jobs

Pricing jobs to make a profit

Paying yourself first

Building a team that can run the jobs

Getting your nights and weekends back

A business that can run without you

real owners. real results.

Our clients achieved an average growth of 273% in FY 2026, and many have gone on to create fully automated businesses or have successful exits.

Electrical

$50,000

$1M+

Brandon Lewis 'Genesis Industries' Doubled his profit, revenue & team size every year.

Plumbing

$700k

$2M+

Grant Gilmour 'Gilmour Plumbing'. Achieved incredible growth since starting with us.

Carpentry

1 Year

Tripled Revenue

Sam Hei Hei 'Expression Doors' Tripled his average revenue within 1 year.

more client results

here's how it works

Four steps, built around the stage your business is at.

ASSESS

Your coach goes through your numbers, your team and your week to find what’s actually holding the business back.

PLAN

A roadmap built for your business and the stage you’re at. The right moves, in the right order.

BUILD

Your coaches work through it with you every two weeks on a live video call, with hurdle clearing every weekday in between, so progress doesn’t stall in a flat out month.

GROW

As the business grows, the plan grows with it, until it can run without you or you’re ready to sell.

see how Coaching works

meet your coaches

Every coach has run a business of their own, so they know what it takes to step off the tools. We'll have a laugh along the way, and we'll always tell you straight.

Mitch V.

Co-Founder

Erina R.

Co-Founder

Larry D.

Accounting Coach

David P.

Business Coach

Brandon L.

Business Coach

Luke G.

Business Coach

Karren G.

Accounting Coach / Bookkeeping Company Manager

Tiarne W.

Accounting Coach

Thomas M.

Business Coach

The UpScale team with business owners at an event

50+

A full team backing every client.

Meet them all

50+ COACHES, MEET THEM ALL

strategic alliances and training

hear from our clients

Sam Heihei

Expression Doors

Tripled our average revenue in the course of one year.

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

Grant

Gilmour Plumbing

When we first started turnover, it was $700k and now it's over the $2m mark.

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

Troy

Sea2Sky Electrical

I have 10x'd my business in nearly 10 months.

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

Caimano Brothers

CabledIn Electrical

As a result of Upscale, we've 10x'd our business.

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

Gilles

Eastbay Plumbing

We've managed to increase our revenue by 30 times.

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

Dave

Nixon Electrics

Getting the support whenever I want

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

Mitch

Electric Vehicle Charging Installations

Helped us get organised

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

Jaymon

Innovative Solutions

Helped us scale faster

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

114%

Increase in Operational Capacity

see more client results

got Questions?

The ones we get asked all the time.

What if I’m still on the tools or just starting out?

That’s fine. Your coaching is built around the stage you’re at, so we start with what will make the biggest difference now. What matters is that you’re ready to put in the work.

Will it work for my trade?

We work with electricians, plumbers, builders, landscapers, HVAC and more, plus construction and service businesses. The tools change from trade to trade. Pricing, cash flow, hiring and systems don’t.

Am I locked into a contract?

No. Coaching is month to month with no lock in. You stay because it’s working.

Is it 1:1 or group coaching?

Both. You get your own head coach and accounting coach one to one every two weeks, plus hurdle clearing every weekday, morning and afternoon, with the wider coaching team. All on live video, so it fits around the job

How much does business coaching for tradies cost?

Each program has a set price. We go through it on your free call, once we know which program fits your business. Month to month, no lock in, and no hard sell.

Build a trade business you don't need to babysit

business coaching
for trades + construction

from busy to a business that runs without you

real owners. real results.

here's how it works